Music videos are a relatively new form of video production, but one that completely changed the media landscape.
There is no other form of video production that gives the creator as much freedom. There is no template to follow with music videos, and you can take complete control within the time accorded to you by the length of the song, and sometimes longer.
A video artist can use whatever technology and resources are needed, for a project that is much shorter and more conducive to spontaneity than a feature film, television series, or commercial video.
Artists can treat music videos as a chance to do something extraordinary, experiment, and take risks, even though the video itself has another fundamental purpose: promotion.
Music video production as a promotional tool for the artist
A music video primarily is a promotional tool for the artist to drive attention to their product: their music, and to generate energy and conversations among those following the artist.
A music video doesn’t have to be bound by having to show the performance of the song. It can be a short story, an abstract feeling experience, a feat of intricate choreography, or simply focused on the dance between the performers and their instruments.
Within the restrains of a budget and a short length, creativity can thrive, without the chaos that too many options can bring, or the elimination of inspiration brought on by too many rules.
How does Music video production Starts?
The production of a music video starts with the treatment. This can easily make or break the project, and has to be carefully creative within the limitation of budget. From here comes the planning of the workflow.
It’s easy to get sidetracked when working on something as limitlessly creative as music videos, so an experienced workflow is vital for a team to access the best they’ve got within themselves and collaborate towards completion.
Depending on the complexity or simplicity of the treatment, now it’s time to take apart what is actually needed to achieve it.
This includes physical requirements like locations, props, and equipment, but also obtaining legal filming permissions where this applies.
Once the creator finds out what exactly is needed and how long it will take to obtain everything, scheduling the shoot itself is possible.
When the shoot day itself comes, many variables are in play, but with a clear view of what the video’s impact has to be and the reassurance that a proven workflow is being folloed, creativity is possible!
Post production of the music video
Post production will follow the shoot day, with an established workflow of its own. This will be begin in the editing room, and continue in color correction and grading.
In the editing room, once the director and cinematographer have confirmed everything that is needed has been shot, the director can begin work with the editor to assemble their vision.
After the final cut is approved, the music video is color graded to give it the final look that the director and cinematographer determined to best fit this project, and to represent it with a unique “look”.