To create effective commercial images, we think about the client’s intention and the purpose of the product or service before getting into the technical or aesthetic elements. It is important to stay focussed on the reason for the commercial photography, and as long as this reason remains clear, there is much room for creativity in the look and content. It is also important to understand the difference between commercial and informational content.
A commercial photography does not necessarily need to explain a product or service, or demonstrate it in action. It can do these things, but more important for commercial imagery is provoking curiosity and interest, creating brand awareness, and generating action. For each individual order, we calculate the cost based on the wishes and preferences of the client. The cost of the service starts from $1000